Why use icons? Design is all about communication: it doesn’t matter how important or exciting the information that you’re sharing is if you fail to hook your visitors. When initially viewing a website, most users will first scan the page for visually interesting content, and only after something grabs their attention will they actually begin reading. Icons are a simple, effective way to draw users into the content of your website.
Icons serve the same psychological purpose as paragraph breaks: they visually break up the content, making it less intimidating. A well-formatted page, with text broken into easily accessible paragraphs and accented by icons, is easy to read and visually interesting enough to sustain the user’s attention. So, stop wasting time writing so much content that no one will read, and start using icons!
Read more about the beautiful examples and best practices of using icons to support content in web design. Please feel free to take a look at the showcases of navigation menus, search boxes, blockquotes and web forms.
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